Title: Microalgae Euglena in the Startup Market: A Fermi-Estimate Based Business Insight

Date: October 28, 2023

Prepared by: Kengo Suzuki, Co-founder, Euglena Co., Ltd.

Presented at: International Strategy Lecture, Faculty of Engineering, Tohoku University, hosted by VI Project Professor Yoshiaki Ikenoue.

Abstract:

On October 28, 2023, a presentation was delivered in the International Strategy Lecture at Tohoku University, aimed at nurturing the analytical and strategic mindset of students from diverse academic disciplines, not confined to the Faculty of Engineering. The lecture, pivotal for understanding global strategies, was enriched by a vivid discussion on the startup market landscape, with a particular focus on the microalgae Euglena market.

Introduction:

In an era where international dynamics are in a constant flux, fostering a broad perspective to overview global trends, analyze them based on various numerical data, and devise strategies, is imperative. This session underpins the importance of exercises like Fermi estimation to envisage the business landscape surrounding Euglena, a microalgae, in the startup market. The discourse further delved into the societal implementation of the technology seeds we handle and the significance of envisioning a business model.

Market Potential of Microalgae Euglena:

Utilizing Fermi estimation, a practice to make good approximate calculations with little or no actual data, an exploration was undertaken to gauge the market potential of Euglena. The exercise underscored the essence of engaging in such methodical approaches to conceive a business image, especially in a startup scenario.

Societal Implementation of Technology:

The pathway to societal implementation of the technology seeds we manage was discussed. Engaging in such discourse is vital to not only envision the commercial trajectory but also to understand the societal implications and benefits our technology can bring forth.

Challenges Ahead: Endeavor by Euglena Co., Ltd.

Of interest in the presentation was the diversity of R&D and how it is managed. This discourse attracted great interest and led to a lively question and answer session. Regarding new ideas, it was mentioned that both literacy and the ability to think about each area are important.

Conclusion:

The session was a fruitful blend of strategic discussions, market analysis, and unveiling futuristic endeavors, stimulating the intellectual curiosity of the attendees. It exemplified the importance of an interdisciplinary approach in understanding global strategies and the role of innovative startups like Euglena Co., Ltd. in contributing to societal advancement. The keen participation from students across diverse disciplines heralds a promising outlook for the burgeoning minds ready to take the helm in a rapidly evolving global landscape.